Following the success of his 2024 breakout hit "Light Up ft. Ayo Maff," which garnered over 44 million views on TikTok, 4.9 million plays on Spotify, and over 205,000 pieces of user-generated content across social platforms, Lovince McKenzie is back with a new single titled "VIGELEGELE."
To promote "VIGELEGELE," he will embark on a four-country African media tour, with stops in Kenya, Tanzania, Nigeria, and South Africa. The official music video for "VIGELEGELE" features notable personalities such as model and actress Nicole Murphy (Eddie Murphy's ex-partner), and writer and businesswoman Rita Ewing. Additionally, Lovince McKenzie has prepared 30 pieces of social media content to support the marketing efforts for the new single.